Amazon and Unreliable Sellers

Post n°11

Unfortunately, I don't know the actual (and varied) twists and turns Amazon has (and does) with its sales systems... What I do notice, however, is the lack of useful data for users to certify a seller's reliability.

The product pages are rather poorly designed:

1. Images and videos are too generic (for new products).
2. Complete lack of product images (for used products).
3. Lack of reliable percentages regarding the seller's reliability.
4. Poor (if not nonexistent) checks on a seller's reliability.
5. The page is too cluttered with other data and information that isn't useful for the sale.
6. Supplier data is often unclear, often hidden, and barely visible to the buyer.

When purchasing a product on Amazon, a user can only rely on reviews. Reviews that are often written by unreliable people and therefore are meaningless. Amazon is completely wrong here: Amazon needs a much more professional seller rating system, and Amazon itself should provide percentage data on a seller's reliability. Furthermore, when a seller tends to make numerous sales mistakes, Amazon should exclude them from its sales channels.

I recently made a purchase that didn't go through, and this purchase was even labeled "Amazon Choice." Yet, rereading the reviews, several customers (like me) didn't even receive the item, or received defective items, so much so that they returned it and requested a refund. When too many negative events occur, Amazon should intervene and exclude unreliable sellers, reporting them to the relevant authorities...

Furthermore, the page (or virtual storefront where products are presented for sale) needs to be thoroughly revised. Product images must be real and of good quality, not stock photos (or videos) that add nothing to the product itself. Stores selling on Amazon also need much more guarantees. We need images of the store and real, reliable reference data. Customer review stars aren't reliable; I wipe my butt with them... Amazon must provide a valid reliability percentage for that supplier's (or store's) sales.

To do this, we need real people to assess a seller's reliability, not automated algorithms that, based solely on sales volume, determine whether a seller is reliable or not. Amazon's algorithms are of little value because they're based on inconsistent data that isn't useful to the buyer.

If Amazon is okay with these little games (because it still makes money with multiple spins), then that's a different story. But by doing so, its credibility will be increasingly undermined and will gradually decline. So be careful how Mr. J. Bezos supports his sales systems, because sooner or later they'll come back to bite him.

Pubblicazione: Venerdì, 08 Maggio 2026